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The text discusses the importance of "Care Personally" in leadership. The author reflects on their experience with a group of diamond cutters they hired, who were struggling to adapt to their new life outside of their Soviet homeland. By showing genuine interest and concern for their well-being, the author was able to build trust and create a positive working relationship.

The author highlights three key principles for leaders to adopt:

1. Bring your whole self to work: Authenticity and vulnerability are essential in building trust with team members.
2. Avoid superiority complex: Leaders should not feel superior to their team members, as this can create a toxic environment.
3. Focus on humanity, not just job tasks: Showing genuine interest in team members beyond work tasks is crucial for building relationships and fostering a positive work culture.

The author also emphasizes the importance of regular check-ins, direct feedback, and open communication in creating a culture of trust and growth.

In summary, the text suggests that leaders should prioritize building trust with their team by being authentic, vulnerable, and genuinely interested in their well-being. By doing so, they can create a positive work environment that fosters growth and productivity.